Tech Magazines React
According to Reuters News Service, tech magazines are changing some of their focus from the latest high tech gadgets to more practical matters. Responding to the worldwide recessionary economy, many tech magazines have begun to add articles with home improvement advice or with instructions on how to upgrade older tech gadgets. The current generation of tech gadgets, including Apple’s iPhone, Sony’s PlayStation 3 and Nintendo’s Wii can be easily upgraded with software. Easy upgrades mean that devices are replaced less often.
Bog Garrigan, Chief Executive of IDG, is quoted: “We acknowledge that consumers have less discretionary income these days, and businesses are under pressure.” IDG, publisher of 300 magazines and 500 websites, is the largest tech media group in the world.
On a more positive note, the leading tech magazine Wired launched a British edition this month with a 2 million dollar marketing budget from publisher Conde Naste. Editor David Rowan is quoted as saying, “There’s quite a strong economic case for launching in a downturn.”
Read the entire Reuters article here.