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Amazon Reduces Price of Kindle with Ads

Friday, April 15th, 2011

Amazon.com has just announced that it is reducing the price of its best-selling Kindle e-book reader. The discount of $25 comes with a catch – the Kindle will display special offers and screensaver ads. For $114, readers will see advertisements in screensaver mode instead of portraits of classic authors like Jules Verne and Virginia Woolf.

Other than the ads, the aptly-named Kindle with Special Offers is identical to the $139 Wi-Fi only third generation Kindle, which is the bestselling product in Amazon’s history. Consumers who buy the Kindle with Special Offers will have some control over which ad they see. They can visit the Kindle website and indicate what type of ads they want to see (humor, scenery, etc.). The e-book reader market has become very competitive between the Sony Reader, the Barnes & Noble Nook and the Apple iPad2. Some experts are predicting the Kindle’s price tag will drop below $100 by the end of the year in order to continue as a leader in the e-book field.

Read more about Kindle with Special Offers on Amazon.com.

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Sharper Image Introduces E-reader

Wednesday, August 25th, 2010

As the demand for e-readers continues to expand, Sharper Image has decided to jump into the fray. The company is best known for its store and catalog that sell high tech gifts and gadgets. Now Sharper Image has decided to complete with Sony, Amazon and Barnes & Noble, who are emerging as the leaders in the e-reader gadget category. Already, early competitors in the field like Plastic Logic have dropped out of the reace.

The Sharper Image e-reader is named “Literati” and will retail for about $160. It features a color screen and will be powered by the Kobo e-book store. The device has wi-fi connectivity and supports wireless downloads, plus free reading apps are promised for the Literati. Sharper Image plans on selling its e-reader in its own stores and in other stores including Bed Bath & Beyond, Kohl’s, Macy’s, JC Penney and Best Buy.

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