A blender company called Blendtec has come up with a unique form of advertising. “Will it Blend?” is an online marketing campaign that has gone viral. The campaign consists of a series of videos that show Blendtec founder Tom Dickson attempting to blend various seemingly unblendable items, including golf balls, marbles and even tech items like cell phones. These videos are all marked “Don’t try this at home,” while other videos showing items like ice, credit cards and McDonald’s Extra Value meals are captioned “Please try this at home.” The videos have received millions of views. Check out Will it Blend using an iPhone 3G on YouTube.

A new application by the name of iTiVo gives you the capability to download shows recorded on a TiVo digital recorder to an PSP, iPhone or iPod mobile device. This free tool is available on the Google Code website. The process for downloading shows begins by downloading and installing the iTiVo application on a Mac running OS X. The app then uses your wireless network to connect to your TiVo DVR. An easy-to-use interface lets you pick shows for downloading. Once shows have been downloaded, they can be watched directly on the Mac or transferred to mobile devices or to an Apple TV, Xbox 360 or Playstation 3.

A new e-book reader called the Nook had its debut last week, and it may just give Amazon’s Kindle, the leading e-reader, a run for its money. The Nook is from Barnes & Noble. Some of its unique features include a full-color strip of book covers at the bottom of the display that allows you to pick a book to read.

The Nook also supports sharing e-books with friends, which Wired magazine says may be the feature that makes the device go viral.

The Nook will be sold in Barnes & Noble stores as well as online, meaning customers can use B&N’s free in-store Wi-Fi to demo the look and feel of the product before buying. On sale at the end of November, the Nook is available now for pre-order at $259 (which is very close in price to the Kindle-2).